Lifestyle Journal

Daily outfits, styling, shopping & secret codes

Maryna Holovanova Maryna Holovanova

Winter Sale: Designer finds under $1k

Black Friday sale was a long time ago and let’s be fair - designer pieces almost never go on sale on Black Friday. Right after Christmas you can find amazing deals on highly coveted designer pieces. The only downside is that there’re too many options and the wishlist is so long!

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Maryna Holovanova Maryna Holovanova

Winter Sale: Designer finds under $500

It happens every year right after Christmas or NY and this year some retailers went all the way and are offering discounts on new collection as well for a limited time only.

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Maryna Holovanova Maryna Holovanova

A Winter Wardrobe Staple: Fair Isle Sweater

This Winter season I’ve been noticing 2 major trends when it comes to knitwear: go bold (in terms of colors) or go extremely neutral. I have 2 sweaters with nordic patterns, one of them in red, camel and grey color way and the other one in every shade of beige and brown you can imagine. They are both very easy to style and so pleasant to wear as soon as the temps go down. I love that they are equally festive and basic and if I’m being honest I’m always on the lookout for another sweater like that.

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Maryna Holovanova Maryna Holovanova

The Red Trend

The red trend has been around for more than a year now, however it has mostly been popping in on the runways, high end stores and amongst fashionistas. It looks like it isn’t going anywhere in 2024 and it is only going to get stronger. If you need proof - you will notice that a lot of items in a variety of shades of red were sold out even before Black Friday and the closer we are to the Holidays the smaller are the chances to find something in this trendy color that will tick all the boxes. Looks like designers are trying to catch up as fast as they can so we’re starting to see a lot of new arrivals in red.

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Maryna Holovanova Maryna Holovanova

A Pop of Burgundy

I spent all day running around Seattle: doing my Christmas shopping, making returns, then working at the studio and even did a quick lap around the building to walk my dogs: all in these shoes. Would the sneakers be a more of a practical choice? Absolutely. But I just felt like I needed a pop of burgundy red in my life. I don’t know if the trend got to me or maybe in Winter we all need a bit of color.

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Maryna Holovanova Maryna Holovanova

The First Snow Day of the Season

It’s so nice to get some snow on December 1st, I think it makes the Winter official. I must confess I like Winter - for so many reasons! The dogs absolutely love it, the town looks all dressed up and - well, I think it’s a reason to dress up too.

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Maryna Holovanova Maryna Holovanova

The Best of Black Friday: Max Mara pieces on sale

If you’ve ever considered getting a Max Mara coat there’s no better time than now. The Iconic Coat as well as Ludmilla coat & Teddy NEVER go on sale. Well, almost never. Max Mara sometimes runs a sale in the middle of January of February but usually their most coveted coats are excluded from this sale.

This year you can find quite a few pieces that were marked down at online luxury retailers even before the official start of Black Friday event. And YAY, teddy and the iconic coat are there too.

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Maryna Holovanova Maryna Holovanova

The French Edit: Gifts from Sézane

If you’ve every shopped at Sézane store before or received a package from them there’s absolutely no doubt that you’ll remember that as soon as you open the box and unwrap the tissue you’re greeted with their signature Parisian scent. It’s like no other scent and the way Sézane is describing it: “it’s the scent of fresh summer laundry, dried in the afternoon sun.” To tell you the truth I agree.

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Maryna Holovanova Maryna Holovanova

Last call for Celine Classic Box Bag

When I look through this year’s photos and videos I can tell with confidence that Celine Classic Box bag in Camel brown is my most versatile bag, the one I reach for most of the time and the one that elevates any outfit and at the same time is so understated and easy to style.

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Maryna Holovanova Maryna Holovanova

Mejuri Members Only Sale Event

Make sure to take a look at Mejuri Members Only Sale event! It only happens once a year and you can get 20% off anything including diamonds & solid gold items!

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Maryna Holovanova Maryna Holovanova

24S Private Sale event - limited time & members only

Shop my favorite finds from 24S Pre-Black Friday Private Sale event here. 20-40% off brands such as Max Mara, A.P.C., Lou Lou Studio, Chantecaille and more! Pssst! It’s a PRIVATE sale: don’t forget to register an account with 24s.com first. This will also provide you with lots of benefits: more invites to private sale events, free shipping, concierge services and much more.

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Maryna Holovanova Maryna Holovanova

Regarding Brown Blazers

It’s hard to find a piece of clothing that’s so classy and versatile at the same time as a well cut brown blazer.

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Maryna Holovanova Maryna Holovanova

Pre-Black Friday Sales to shop right now: Farfetch

Shop my favorite finds from Farfetch Pre-Black Friday Sale event here. Pssst! It’s a member-only sale: don’t forget to register an account with Farfetch first. If you haven’t shopped with them before take advantage of their offer for first time shoppers and use this link to get 10% off any full priced items!

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Maryna Holovanova Maryna Holovanova

The One Coat You Will Need This Fall-Winter

I’m going to disappoint you. Nobody has ever said that THIS would be the one and only coat then stopped shopping and looking around for other models.

A coat is basically your Winter dress, you wear it every day: how are you supposed to pick just one? Unless you found the one of course!

Today I feel like I did. In this coat I feel like I’m being hugged by the softest cloud in beautiful beige, I can tie the belt, add a few layers and survive the Winter or I could wear it as a cape and wear it through mid-Spring.

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Maryna Holovanova Maryna Holovanova

P448 Monza: underrated and overlooked

I still can’t believe nobody’s screaming about these sneakers on every corner. Let me briefly explain to you why I personally started looking at this particular pair of shoes.

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Maryna Holovanova Maryna Holovanova

Trench Coats: Fall 2023

Classic trench coat has always been my favorite piece in my closet: there’s only so much precious time to wear it: you have your early Fall, a couple of weeks of sweater weather and then in just about a month or so it’s suddenly time to switch to wool coats and down jackets. All the sweeter the moment because it’s so short. I love my trench coat long though.

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Maryna Holovanova Maryna Holovanova

Women’s Blazers: FW ‘23-’24

The easiest way to make a power statement with your outfit on a day-to-day basis is with a beautifully cut blazer. All those pieces that the Mafia bosses used to wear in the 20s? Double breasted, oversized tailoring, big shoulder pads or none at all. Androgyne and ultra masculine looks with oversized shoulders have basically invaded the runways and the street fashion follows. If you love them you should try them on.

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I started my new social media page @marynaholovanova quite recently and it is dedicated to fashion photography, styling, lifestyle, product photography and so much more!

XO, Maryna

@picturemaryna